Everyone who has started or wants to start a blog, has the same underlying reason for doing so. We want people to read our posts, right? It may be to provide feedback, it may be to build trust for your brand, it may even be for the very sake of sharing your thoughts and experiences with the world, but without people to read our work, our blog soon becomes obsolete. The truth is, if we want to draw in readers and keep them coming back, we’re gonna need to learn how to write better blog posts.
These days the net is littered with thousands of abandoned blogs, people who figured it was easy to throw up their thoughts on the net, and instantly have thousands of visitors liking their stuff and buying their products. The truth is, it’s hard. Like really hard. I don’t want my own blog to become lost in the internet graveyard, and I don’t want that for any of you either. So let’s stop that happening, and get right into what we can do to ensure readers find our site, and love it enough to keep coming back. At the bottom of this post, I have a special little gift to help you write excellent blog posts, every time. Consider it a reward for being here and wanting to improve your blog.
Write better copy
I’m sure you figured this already, but if we’re gonna drive a blog to success, we’re really gonna need to up our writing game. This doesn’t mean writing the most pretentious, verbose copy you and your thesaurus can come up. Rather, the opposite. Your work should be short and sweet, clean. Just because it’s one blog post doesn’t mean it shouldn’t follow the same level of care and respect as anything else you’d write.
• Have you written in short sentences with plenty of paragraphs?
• Have you reread your work, and run it through a spelling and grammar check?
• Have you read your copy aloud, to ensure it flows smoothly?
• Is your copy clear and concise?
• Has the reader found what they came looking for?
Include Relevant & Attractive Media
We’re in a world where the attention span of an average blog reader is of near-goldfish standards, and as such, it’s important we give them a reason to stick around. Did you know that many people, especially when trying to learn something new (like how to write better blog posts), will simply read the headings, and then jump to another post? I know I do on occasion. 🤷♂️
So it’s important we provide descriptive headings that adequately summarise exactly what the following paragraphs are going to elaborate on. On top of that, relevant high quality media, such as images, videos, and links to other posts that can help your reader, will improve how long they stick around on your site. Here’s a couple of things to think about before moving onto the next step.
• Have you included descriptive, concise headings?
• Have you added a couple of high quality, relevant images to your post?
• Have you provided links to similar content that will help your reader?
• Have you implemented video (where relevant) to help improve your post.
Speak To Your Reader
At the bottom of this post I will ask you, in one form or another, to leave a comment and follow this site. I may ask which of these tips you need to implement the most, or which is your favourite, or what you would add to the list. I may ask all of the above. Either way, I will most certainly streamline in a prompt for a comment.
It’s important to realise, however, that those comments aren’t for some popularity contest. It’s to build genuine connections with those that took the time to first land on your site, and then continue to engage on one of your posts. Comments are a great opportunity to get to know other people, learn from them or help them in a variety of ways, and build new connections you’d never be able to offline.
Blogging is a chance to forge relationships with your readers. Relationships where you provide them with something worth listening to, and they keep returning to hear what you have to say. It’s a chance to build trust with your readers and engage with them on a personal level.
• Is your work written in a casual, friendly tone?
• Have you attempted to prompt conversation with your readers?
• Does your post come from a place of helping others to solve a problem or provide them with entertainment?
Implement Basic SEO Principles
So now you’ve written your copy. You’re happy with it, it flows, and you’ve concisely delivered your message. You’ve added relevant, high quality media to your post, and set yourself up as best as you can to develop relationships with your readers, by putting their needs at the forefront of the post. it’s almost time to publish. But first, we need to help others find your work, and we do that by adding some basic SEO principles to our post.
I’m not going to go seriously in depth here, because I don’t know everything those SEO Gurus and marketing experts know. What I do know, is a few basic tips to help streamline your results for search engines. And it all starts with keywords.
When you have a question, you type it in to google right? That’s a keyword. How to write better blog posts—this post’s keyword—or how to cook quesadillas. How to milk a cat? 🐈 🥛
These keywords are what tell google about your post, and at large, your site. They need to be present in a few select places throughout your post to get the best bang for your buck. The title, the first paragraph, the final paragraph, and your image’s alt-text, for example. Beyond that, you’ll want to write your keywords in your blog post’s ‘tags’ section.
On a site-wide scale, you’ll want a set of keywords that continue to be reinforced throughout your content. You can use keywords in your blog’s name, your category titles, and throughout each individual post. This isn’t necessary, but it is possible in certain niches. Consider the following set up
Blog Name: Bloggers World
Tagline: Everything you need to become a successful blogger.
Categories: Better blog posts, SEO principles, improve your writing,
They’re all SEO friendly keywords, meaning, things that get entered into google on a frequent basis. Questions that readers want answers to. Over time, creating posts that elect the same keywords, your site will soon become recognised as the place to go for those answers. Do some research, and implement them smoothly throughout your writing. It’s important not to go overboard and litter short posts with tons of keywords.
• Include your keywords in your title, first paragraph, body text, closing paragraph, and your images alt-text.
• Don’t over litter your post with keywords that distract from the content.
• Put your reader first!
The Social Side
So you’ve done all that, and written the perfect blog post. Not only is it relevant, informative and entertaining, it’s discoverable, easy on the eyes, and will (hopefully) stand the test of time. But the work isn’t over yet. Now we need to give your post a little boost to get it out there. We do that through social media.
At first when you share your work to social media, you’re gonna be relying a lot on how much attention you can attract from your friends and family. But over time, as your platforms grow, you’ll be notifying a large demographic of trusting readers that you’ve just posted something new for them to enjoy!
What’s important here, is turning your blog post into smaller, platform, relevant content, that links to the original post. On top of that boost in readership, facebook, instagram, twitter, and Pinterest, are great ways to further engage your readership on a personal level, and build stronger trust and relationships with them!
• Encourage sharing your post with others it will help.
• Write an interesting excerpt with a hook that grabs attention.
• Dissect your post into smaller, relevant content for various social media platforms.
If you’d like more in depth information regarding the world of successful blogging, I highly recommend The Million Dollar Blog by Natasha Courtenay-Smith. It’s an unmissable guideline for all us on-the-rise blogging successes!
The ‘How To Write Better Blog Posts Checklist’
Believe me, that isn’t all there is to blogging, but implementing the tips will give you a damn good head start in your blogging journey! Below I’ve posted my printable ‘blog post checklist.’ I’ll pretty it up and post it on my social media sites over the coming few days, but for now, it should help you to create excellent blog posts every time!
Over the next week or so, I’ll go back through all the content I’ve posted so far, and edit my work until I can tick every box. Beyond that, I’ll be sure to run each new post through the checklist too. I hope you get the same level of use out of this post and the checklist as I will. Over time, it will become second nature.
Well folks, that brings us to the end of this post. Woo, that was a big one! *Wipes brow.* What simple tips would you give to those wanting to know how to write better blog posts? Have I missed anything? Let me know in the comments. If the information in this post has helped you, please pass on the favour to your own friends and followers, and give it a share or reblog!
Until next time, happy blogging!
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