You may have noticed that over the past couple weeks, my noise over here on the blog has reduced itself to an occasional chatter. There’s a few reasons for this, but only a couple that have any relevance to the purpose of this post. The next few paragraphs are not going to be a self-involved updates post, where I simply list all my stresses, successes, excitements, and plans—posts like that suck, right? We want the good stuff… The stuff we can use. Of course, I will be mentioning those things, while trying my best to help you avoid the same traps and pitfalls yourself, and fast track your online ventures and presence.
I Forgot My ‘Why?’
When you started your blog, or your instagram, or your facebook page, you had a reason for doing so, a purpose. Some kind of meaning that made all the efforts of social media worthwhile. It may have been to build a presence in your chosen field, to market your own or affiliate products, to raise awareness for a charity, or to fix something that you perceive as a problem in the world.
My reason was to build a presence in the writing world, but beyond that, to provide quality reading material for those who A: don’t have much time to read, B: are new to reading, and C: Need convincing of the benefits and wonders of the written word. In a world filled to the brim with TV shows and movies, reading has taken a real knock. I myself am guilty of shunning one for the other.
We know that reading is good for us. We know the book is always better than the movie. But we haven’t always got the time, or patience, to sit through it. Enter Quick Online Reads. Allow yourself to be transported off into the lives and stories of vibrant characters, experience the amazing benefits of reading, all during a single tea break. Enjoy from the comfort of your phone, tablet, or computer.
If I can help convince people, in ten minutes or less, that reading a story can be just as, if not more enjoyable, than mindlessly binging episode after episode of dragged out plot and product placement, perhaps I can help bring reading back to its prominence in this modern world, and help others discover a world they never knew existed.
As readers, we know the benefits of reading are seemingly endless, and that the book is always better than the movie. But those statements alone are evidently not enough to change the mindset of a nation. What if we start smaller? Throw out the 500 page novels that can take a good 50% or more to get going, and convince them with a short, snappy plot line that formed a character, connection, and provoked emotion all in an instant. We wouldn’t expect a middle aged couple that occasionally take a casual twenty minute stroll to go run a marathon would we?
The aim, the goal, the purpose—beyond a reputation for myself, deeper than a fan base to sell books to—behind setting up my little corner of the net, was to offer a reading experience for non-readers in order to help convince them that to read is worth the time. I’m not going to force novel length work down the throats of those who aren’t yet ready to accept them. By offering flash fictions, short stories, novellas, and eventually novels, perhaps I can put a small dent in the sad reality that a majority of people don’t like to read these days.
What about you and your blog? Have you lost track of the ‘why’ behind your blog? Having a solid, consistent purpose, and predictable, human posts, are key to building a strong brand. Your brand is your voice. It’s your promise. It’s what builds trust among your readers and followers, and turns them into fans and customers. Grab a piece of paper, or post down in the comments, why you started your blog. What you wished to achieve, what message you wished to send, what purpose you set out to accomplish. Make sure this purpose is reflected in everything you do, and has solid alignment across all your social media platforms.
I got so bogged down in posting every day that I burnt myself out. Not only that, but I lost track of what the hell I was doing here along the way. I had Fiction, mental health, blogging tips, social media tips, lifestyle posts, all of which I love to write! But that’s not to say they all belong together on this particular site, and certainly not posted at random. Unpredictable posting is a big turn off for your loyal readers. Even if you only have one or two loyal readers at this point, you don’t want to upset them, confuse them, and ultimately send them away. They keep coming back because something you said, did, or wrote, instilled a level of respect, expectation, and trust. Don’t betray that in the pursuit of more followers, more views, more more more. Each single person that builds a connection with you and your content for the reasons your purpose dictate, is more valuable than 100 casual followers. No matter what your goals. Believe me when I say that.
So What Does This Mean For The Site?
Well, back to basics. Fiction, fiction, and more fiction. My aim is to post a piece of flash fiction three times a week, and work on collaborations and guest posts the rest of the time. At the bottom of each piece of flash fiction I’ll ask you guys for a prompt for my next one, and we’ll continue on in that fashion until the end of time. (Or somewhere near there…)
That’s one hour of each morning. The next hour will be spent exclusively on writing submissions for magazines and anthologies, crafting short stories for my own personal collections, and creating exclusive content for those generous enough to support my efforts through Patreon. (That way, I won’t have a crazy two weeks of stress and online silence due to catching up with all my deadlines…)
I haven’t worked out all the tiers and benefits yet, but I will definitely be setting up a Patreon at some point in the near future. There’s a webseries in the works, an interactive community surrounding the webseries where you get to write the life of a character and shape the world, and a whole bunch of exclusive content and behind the scenes tips and tricks for all budding writers out there. Of course patreon supporters will all benefit from discounts in any future books or products, and my eternal gratitude.
On the social media front, my instagram is about to get a huge revamp. I’m talking a consistent theme, beautiful imagery, and a whole bunch of inspiring, chilling, horrifying, philosophical, and entertaining quotes. That, and an exclusive Insta-story flash fiction once per week. If this interests you, head over there now 😊 Do bare with me while I apply all the changes though!
As for Facebook, I intend to start using it. At the minute I kinda dump links to my posts and occasionally ask questions, but I hope to switch this up ASAP. Facebook is for a more active back and forth. It’s where I’d like to build real relationships with my readers, run live Q&As, and set up events. I think a whole bunch of my lifestyle stuff will end up over on Facebook, alongside my typical musings and philosophical ramblings. After much deliberating, I don’t feel it belongs here on this site at all. So if you’d like to come over and join the conversation, please do that now.
Future future future, I’d like to *ahem* set up a YouTube account. A place to read my stories aloud, perhaps have them as elaborate voice overs to animated photos and storyboards. Maybe even use it as a place to practice my own sketching and illustrating skills as well? I’m not sure yet, but I know that I’d like to. I am camera shy however, and I don’t much like my voice… so we’ll see.
And with that I think I’m all out of updates. I’m super excited to get back to the bones of this site, and feel so much lighter with a clear plan laid out ahead of me. How do you balance your time between blogging, social media, and your offline life? Let me know in the comments!